The company has been looking to add more artificial intelligence into its platform, to make searching for pins and connecting them to trends and topics more fluid.
Pinterest has added more channels for businesses in recent years, including promoted pins in 2013, social feeds and word and image based searches. This has made it extremely attractive to marketers looking to market to women, especially as Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience. What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users. User growth blossomed thereafter, going from 49 million in February 2013 to 70 million in July of the same year. Pinterest dropped the policy in August 2012, just before launching an Android app. This quick expansion came despite the fact Pinterest had an invite-only registration policy, which was the norm at the time.
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